The Schwab Collective
Creative Direction: Laura Davis
Copywriter: Dan Asulin
Charles Schwab was looking to create a new concierge program for their customers with $10 million or more invested in their bank. These people are elite, but not snobby. They are seeking new and unique experiences. And Charles Schwab has everything they need. Thus, The Schwab Collective was born. Because there’s always another door to open.